Top 10 things to measure in google analytics

A Question that arises about what are the most important things to track in Google Analytics? WebLink International, which provides membership management technology to business associations and other member based organizations, just issued a new, free e-book that might help you answer that question.
The e-book, "Top 10 Things Your Association Should Measure in Google Analytics," recommends these top metrics for Google Analytics:

1.  Audience Location

DJ Muller, president and founder of WebLink, told CMSWire that "a lot of people don't look at audience location, but, if you're a small business," this data could help you target your marketing. The e-book notes, however, that "web traffic from outside the target audience location does not necessarily mean the