Showing posts with label CRM Reports. Show all posts
Showing posts with label CRM Reports. Show all posts

Monday, 24 March 2014

It's still the age of the customer


Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.
Half of the 102 businesses surveyed in 30 countries and 20 industries in the fourth quarter last year plan to increase spending an average of 2.5 percent on CRM projects this year.

=> Opportunity Knocks

Apart from providing considerable opportunities for CRM vendors, it also demonstrates enterprises are still putting customers at the heart of their business, at least in Europe. They are also willing to invest in